sosialseperti

Sosialseperti is a coined term used in Indonesian sociological and media studies to describe a mode of social life in which interactions, reputations, and social value are shaped by visibility, performance, and algorithmic curation, resembling the logic of marketplaces or consumer cultures. The word blends sosial (social) and seperti (like, similar to), and it is sometimes written as sosial-seperti to signal its conceptual framing.

Definition and scope: Sosialseperti refers to phenomena where individuals curate identities and relationships to maximize social capital, often through digital platforms, as well as in offline settings such as professional networks or urban sociability. It covers both online behaviors—posts, likes, follows, and profile management—and offline practices—networking, status signaling, and performance of self-presentation. The concept emphasizes how social value is produced through attention, comparison, and perceived usefulness within a given community or market.

Key features: Visibility as currency; reciprocal expectations and return on investment; blurred boundaries between private and public life; algorithmic gatekeeping and content curation; performativity of identity; and potential commodification of social ties and status.

Contexts and examples: The term applies to social media ecosystems, influencer economies, contemporary workplace networking, and urban cultures where status displays and curated life narratives become part of everyday social interaction.

Scholarly reception: Sosialseperti is used as a descriptive shorthand to analyze modern social life, though some scholars warn against overgeneralization and stress the diversity of norms across communities and cultures.

See also: social capital, social media, digital sociology, performativity, influencer culture.