sortimentskonzept
Sortimentskonzept, also known as assortment concept, refers to the strategic approach used by retailers to determine the range of products they will offer to their customers. This concept is crucial for a retailer's success as it directly impacts their sales, customer satisfaction, and overall profitability. The assortment concept is influenced by various factors, including market trends, customer preferences, competitive analysis, and the retailer's business strategy.
There are several types of sortimentskonzepte, each with its own advantages and disadvantages. The full assortment
Another type is the seasonal assortment concept, which adjusts the product range based on the time of
Retailers must carefully consider their target market, competitive landscape, and operational capabilities when developing their sortimentskonzept.