singularprzekaz

Singularprzekaz is a concept in contemporary communication studies that denotes a deliberately singular message designed for a particular audience, aiming to elicit a specific interpretation or action while minimizing alternative readings.

Etymology: The term blends English "singular" with Polish "przekaz" meaning "message" or "transmission." It emerged in scholarly discussions about targeted messaging and media effects in the early 21st century.

Characteristics: Precision-targeting, unambiguous framing, constrained polysemy (limiting multiple interpretations), and accompanying channels and visuals to reinforce the single message. It is often evaluated through reception studies and A/B testing.

Applications: Political campaigns, public health campaigns, advertising, and corporate communication; practitioners use demographic tailoring, narrative cues, and channel selection to stabilize interpretation.

Criticism and ethics: The approach can oversimplify diverse audience responses, reduce plural interpretation, and raise concerns about manipulation, transparency, and consent in information dissemination.

See also: propaganda; framing; message design; audience studies.