sellthroughrapporter

Sellthroughrapporter are reports used in retail to measure how quickly stock is sold over a defined period. They compile data on units available and units sold, and can be broken down by product, category, store, or sales channel. The figures typically come from point-of-sale systems, warehouse records, and e-commerce platforms, providing a view of performance across the supply chain.

The core metric in a sellthrough report is the sell-through rate, usually expressed as a percentage. Sell-through rate = units sold during the period divided by units available for sale during the period. Units available are commonly defined as beginning inventory plus receipts (and adjust for returns where applicable). For example, beginning inventory 1,000 units and receipts of 500 units yield 1,500 units available; if 1,200 units are sold in the period, the sell-through rate is 80%. Reports may also present sell-through value, revenue, gross margin, average selling price, and markdowns to provide a fuller view of performance.

Sellthrough reports are used to inform replenishment decisions, markdown timing, and assortment planning. They help evaluate channel and store performance, identify fast- and slow-moving items, and assess the impact of promotions. By comparing sell-through across time periods, regions, or outlets, retailers can optimize inventory levels and reduce overstock or stockouts.

Limitations include data quality and timing issues, the impact of returns and promotions on sell-through, and the complexity of multi-channel environments where stock moves between channels. Consistent definitions, timely data, and careful interpretation are essential for reliable insights from sellthrough reports.

See also: sell-in, inventory turnover.