schemamarkup

Schema markup, also known as structured data, is a semantic vocabulary of tags (or microdata) that you can add to your website to help search engines understand the context of your content. Instead of just seeing a string of text, search engines can interpret the meaning behind the words. For example, a recipe on a webpage can be marked up with schema to indicate that it's a recipe, its ingredients, cooking time, and nutritional information.

This structured data is not directly visible to website visitors. Instead, it acts as a code that search engines like Google, Bing, and Yahoo can read and process. By providing this explicit information, you enable search engines to display richer, more informative results in their search engine results pages (SERPs). This can include features like star ratings for reviews, event dates and times, product prices, and cooking instructions, often referred to as rich snippets or rich results.

Implementing schema markup can improve your website's visibility and click-through rates. When users see more detailed and relevant information directly in the search results, they are more likely to click on your link. It helps search engines crawl and index your content more effectively, potentially leading to better search rankings. There are various types of schema markup available, covering a wide range of content types, from articles and products to local businesses and events. Common formats for implementing schema markup include JSON-LD, Microdata, and RDFa. JSON-LD is the recommended format by Google for its ease of implementation.