samkeppnisverðlagningu
Samkeppnisverðlagningu, or competitive pricing, is a pricing strategy where businesses set the price of their goods or services based on the prices of their competitors. This approach is common in markets with many similar offerings, where consumers can easily compare prices across different providers. The goal of competitive pricing is often to attract customers by offering a price that is perceived as attractive relative to the competition, rather than solely based on production costs or perceived value.
There are several forms of competitive pricing. One common method is matching a competitor's price. If a
The effectiveness of samkeppnisverðlagningu depends on various factors, including the nature of the market, the price