référenceur

A référenceur, also known as an SEO specialist or search engine optimizer, is a professional who works to improve a website's visibility and ranking in search engine results pages (SERPs). Their primary goal is to increase organic (non-paid) traffic to a website by making it more attractive to search engines like Google, Bing, and DuckDuckGo.

The work of a référenceur involves a variety of tasks. On-page optimization focuses on the content and structure of a website. This includes keyword research to identify terms potential customers use, optimizing meta titles and descriptions, improving website content for relevance and readability, and ensuring proper use of headings and internal linking. Technical SEO addresses the underlying infrastructure of a website. This can involve improving site speed, ensuring mobile-friendliness, creating sitemaps, managing robots.txt files, and fixing broken links to enhance crawlability and indexability by search engines. Off-page optimization involves building the website's authority and reputation online. A key component of this is link building, where the référenceur seeks to acquire high-quality backlinks from other reputable websites. Social media signals and online reviews can also play a role in off-page efforts.

Référenceurs use various analytical tools to track website performance, monitor keyword rankings, analyze competitor strategies, and measure the effectiveness of their optimization efforts. They stay updated on the constantly evolving algorithms and best practices of search engines to adapt their strategies accordingly. The ultimate objective is to drive qualified traffic that converts into leads, sales, or desired user actions.