rohemärgid

Rohemärgid, often translated as green stamps or trading stamps, were a form of loyalty marketing popular in the mid-20th century. Consumers would receive these stamps from retailers, typically a certain number for every dollar spent. These stamps were then collected in booklets. Once a booklet was filled, it could be redeemed for merchandise at designated redemption centers or directly from the issuing company.

The practice originated in the late 19th century but gained significant traction in the United States from the 1950s to the 1970s. Companies like S&H Green Stamps and Top Value Stamps were prominent. Retailers offered these stamps as an incentive to encourage repeat business, and consumers appreciated the opportunity to obtain free goods through their regular shopping. The merchandise offered ranged from small household items to larger appliances and furniture.

The popularity of rohemärgid began to decline in the late 1970s and 1980s. Several factors contributed to this decline, including changing consumer shopping habits, the rise of discount stores that focused on lower prices rather than promotional giveaways, and increasing operating costs for the stamp companies. While the era of widespread rohemärgid has largely passed, the concept of loyalty programs and customer rewards continues to evolve in various forms today.