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Retention is a concept in marketing, sales, and human resources that refers to the ability of a company, product, or service to hold onto and maintain its customers, employees, or revenue.
In customer relationship management, retention is focused on keeping existing customers loyal and satisfied, which can
In human resources, employee retention is closely tied to employee satisfaction and engagement. Employers may use
In sales, retention can also refer to the ability of a company to retain sales leads and
Research has shown that a small increase in customer retention can lead to significant increases in revenue.
Retention metrics are often used to measure the health of a company's retention efforts. These metrics may