rekoihin

Rekoihin is a Finnish term that translates to "to the trailers" or "on the trailers." It is primarily used in the context of the Reko-ring system, a popular direct-to-consumer sales model for agricultural products. In this system, consumers pre-order goods from local producers online. The goods are then delivered to a designated pickup point, often a parking lot or a specific location, at a scheduled time. The phrase "rekoihin" refers to the act of bringing the purchased items to this collection point for the consumers to collect.

The Reko-ring system emphasizes short supply chains and direct interaction between producers and consumers. This model allows farmers to sell their produce, such as vegetables, bread, meat, and dairy products, directly to the public, often bypassing traditional retail channels. Consumers benefit from fresh, locally sourced food and the opportunity to support their local agricultural community. The term "rekoihin" is integral to the logistics of this system, signifying the movement of goods from the farm to the consumer at the designated pickup location. The success of the Reko-ring concept has led to its expansion across Finland and to other countries.