reklaamimaksud

Reklaamimaksud (advertising taxes) are municipal charges levied on outdoor advertising displayed in public spaces. They are intended to regulate visual clutter, support urban planning, and raise local revenue.

Typically targeted are billboards, posters, banners, digital advertising screens, and other advertising structures visible from streets or sidewalks, including signs on buildings and public transit shelters. Some areas exclude small, temporary, or government- or non-commercial notices.

Rates are generally based on the advertising surface area or the installed capacity, and may vary by location, media type, and display duration. Some schemes combine per-square-meter charges with annual or monthly permit fees.

Implementation usually requires registration or a permit, with responsibility on the advertiser or space owner to pay. Local authorities enforce compliance, can issue penalties for violations, and may offer exemptions for certain non-commercial or cultural campaigns.

In Estonia, reklamaimaksud have been adopted by several municipalities as part of urban-management and revenue strategies, and debates focus on administrative burden, impact on business costs, and the effectiveness of reducing visual clutter.