rauntímaboð

rauntímaboð, often translated as real-time bidding, is an automated process used in online advertising. It allows advertisers to bid on ad impressions as they happen, in milliseconds, for each individual user who visits a website. This technology is a core component of programmatic advertising.

The process begins when a user visits a website that has advertising space. An ad server on that site sends out an ad request. This request contains information about the user and the ad space. This data is then sent to an ad exchange, which is a marketplace for digital ad impressions. Multiple advertisers' demand-side platforms (DSPs) receive this request.

DSPs then analyze the user data and the context of the ad impression. Based on predefined campaign goals and bidding strategies, each DSP determines how much it is willing to pay for that specific impression. An auction then takes place among the interested DSPs. The highest bidder wins the auction and their ad is displayed to the user. This entire cycle, from ad request to ad display, happens in the fraction of a second it takes for a webpage to load.

rauntímaboð enables advertisers to target specific audiences with personalized ads, optimize their ad spend by only paying for relevant impressions, and achieve greater efficiency in their advertising campaigns. For publishers, it maximizes the revenue generated from their ad inventory by ensuring that each impression is sold to the advertiser willing to pay the most for it.