quotad
Quotad is a term used in digital media and advertising to describe an advertisement presented in the form of a quotation or embedded within quoted text. It is typically associated with native advertising practices that aim to blend promotional content with surrounding material while preserving attribution to the sponsor.
In advertising technology and publishing, quotads often appear as pull-quote style blocks or inline quotes that
The term can also be used more broadly to describe any monetization unit that leverages quotation content.
Etymology derives from a blend of “quote” and “advertisement,” reflecting the idea of ads that imitate or
See also: native advertising, sponsored content, pull-quote, quotation.