pääbrändi
Pääbrändi, also known as the main brand or flagship brand, refers to the most prominent and recognizable brand within a company's portfolio. It is typically the brand that carries the company's name and is often associated with the company's core values, mission, and overall brand identity. The pääbrändi is designed to be the go-to brand for customers, representing the company's best products or services and serving as a benchmark for other brands within the same portfolio.
The concept of a pääbrändi is particularly relevant in the context of brand management and corporate strategy.
The pääbrändi also plays a crucial role in building brand equity. By associating the company's name with
In summary, the pääbrändi is a key component of a company's brand strategy. It represents the company's