przekazem

Przekazem is the instrumental singular form of the Polish noun przekaz, which primarily means a message, content, or transmission. The term is used to denote either the content of information that is communicated or the medium through which it is delivered.

Etymology and sense: przekaz stems from the verb przekazać (to pass on, convey). As a noun, it can refer to what is being communicated (the message) or to the act or channel of communication (the transmission).

Meanings and usage:

- Content or message: przekaz can denote what a person or institution aims to convey, for example in advertising, public statements, or cultural works. In this sense, przekazem describes the substantive content affiliated with a campaign or communication.

- Transmission or broadcast: the term is also used for the medium or broadcast form, such as a television or radio transmission. In phrases like przekaz telewizyjny or przekaz radiowy, it highlights the channel or delivery of information.

- Political or organizational messaging: in marketing, politics, and corporate communication, przekaz refers to the overarching narrative or strategic message intended for an audience. Phrases like przekaz medialny or przekaz kampanii are common.

Usage notes:

- The instrumental form appears in phrases such as przekazem kampanii (as the campaign’s message) or przekazem radiowym (via radio transmission).

- It is often contrasted with related terms like wiadomość (message), komunikat (official statement), or hasło (slogan) depending on nuance.

See also: przekaz, komunikat, wiadomość, przekazywać, transmitować.