promotie

Promotie is a term used in multiple contexts to denote activities or processes intended to raise awareness, stimulate demand, or advance someone to a higher position. In marketing, promotion refers to the part of the marketing mix that communicates with customers and incentivizes purchase. Its goal is to inform, persuade, and remind the target audience about a product, service, or brand, and to support sales across the product life cycle.

Promotions combine several tools: advertising, public relations, sales promotions, personal selling, and direct marketing. Tactics include price discounts, coupons, samples, contests, loyalty programs, and point-of-sale displays, as well as digital activities such as social media campaigns and email marketing. The design of a promotion considers the target audience, timing, messaging, and budget, and aims to generate measurable effects such as increased sales, greater brand awareness, or improved market share. The term promotion also covers career or academic advancement, where it means moving to a higher rank or position within an organization or institution, such as an employee being promoted, or a faculty member being promoted to full professor.

The two senses share a core idea of moving forward or increasing value, though they operate in different domains. Effectiveness is evaluated with metrics like return on investment, sales uplift, reach, engagement, and brand equity. Promotions are subject to legal and ethical standards, including truth in advertising and fair competition. The concept has evolved with digital media, enabling more targeted and trackable promotional activities.