pricematching

Price matching is a retail policy by which a seller offers to sell a product at a price equal to or lower than a competitor’s price for the same item. The goal is to attract customers who might otherwise shop around while keeping business in-store or on the retailer’s site. Policies typically apply to identical items—same model, color, configuration, and warranty—and require the competing price to be verifiable, current, and in stock at an eligible retailer or marketplace. Many programs specify a time window for comparison and may limit the offer to in-store purchases, online orders, or both.

Common exclusions apply to clearance, liquidation, used or refurbished goods, open-box items, bundles, memberships, third-party sellers, and pricing errors. Some programs require proof of the competing price, such as screenshots, ads, or web links. Some retailers offer price matching at the time of purchase, while others provide price protection after purchase by refunding the difference if the price drops within a defined period.

Reasons for price matching include increasing consumer trust, improving conversion rates, and reducing shopping around. Potential downsides include higher upfront costs to accommodate guarantees, the administrative costs of verification, and the risk of triggering price wars. Terms vary widely among retailers and jurisdictions, with transparency requirements and specific conditions shaping how and when price matching can be used.