preshowing

Preshowing is a term used in film and television production to describe the process of showing a rough cut of a project to a select audience before the final edit is complete. This early screening serves as a crucial feedback mechanism, allowing filmmakers to gauge audience reaction, identify potential plot holes or pacing issues, and gather input on character development or scene effectiveness. The audience for preshowing typically consists of trusted colleagues, test audiences, or industry professionals whose opinions are valued.

The feedback received during a preshowing is not always acted upon directly. Filmmakers use it as a guide to inform their editorial decisions, prioritizing changes that address widespread concerns or significantly enhance the overall viewing experience. It is a strategic step in the post-production phase, aiming to refine the narrative and technical aspects of a film or show before its public release. This iterative process helps to mitigate risks associated with audience reception and improve the final product. The term "preshowing" is distinct from a premiere or a preview, as it occurs much earlier in the production timeline and is intended for internal review rather than public marketing.