preluare

Preluare is a Romanian noun derived from the verb prelua, meaning the act of taking over ownership, control, or responsibility from another party. It is commonly used in business to describe corporate takeovers or acquisitions, where one company gains control of another by purchasing a majority of its shares or assets. The term can also refer to the adoption or absorption of an entity, process, or asset into another organization; in media, it denotes the practice of republishing or licensing content produced elsewhere.

In a business context, preluarea can be friendly, with mutual agreement between buyer and seller, or hostile, where the target resists the takeover. Typical mechanisms include purchase of shares, asset purchase, mergers, or public tender offers. The process usually involves due diligence, valuation, financing arrangements, and negotiation of a sale and purchase agreement, followed by closing and integration. Regulatory clearance by competition authorities and, for foreign investments, screening by national security or investment bodies, may be required. The aim is to achieve strategic objectives such as expanded market share, access to technology, or geographic growth, while managing risks related to integration, culture, and debt.

In the media sector, preluare also describes the act of acquiring or reprinting news content from other outlets, typically under licensing agreements or syndication deals, with attribution to the original source.

Etymology: from the Romanian verb prelua, meaning to take up, assume, or adopt.