postpurchasekäyttäytymistä
Postpurchase behavior refers to the actions and thoughts of a consumer after they have made a purchase. This stage is critical in the customer journey as it significantly influences future buying decisions, brand loyalty, and overall customer satisfaction. It encompasses a range of activities, including product usage, evaluation of satisfaction, and potential post-purchase communication with the seller or other consumers.
Consumers often engage in cognitive dissonance after a significant purchase, questioning whether they made the right
Key aspects of post-purchase behavior include product use and experience, customer satisfaction assessment, word-of-mouth communication (both