portaikkomenetelmät

Portaikkomenetelmät, or "doorway methods," are techniques used in search engine optimization (SEO) to manipulate search engine rankings. These methods involve creating a separate webpage with a link to the target site, often with keyword-rich anchor text. The purpose is to improve the target site's search engine ranking for specific keywords. The doorway page is designed to rank highly for the targeted keyword, and users who click on the link are redirected to the main site.

One common example of a doorway method is the "hidden doorway," where the doorway page is designed to look like a legitimate part of the main site but is hidden from users. Another example is the "link farm," where multiple doorway pages are created to link to the target site.

While doorway methods can temporarily improve search engine rankings, they are generally considered unethical and can lead to penalties from search engines. Search engines like Google have strict policies against manipulative SEO techniques, and using doorway methods can result in a site being removed from search results or receiving a manual penalty.

Instead of using doorway methods, it is recommended to focus on creating high-quality, relevant content that naturally attracts links and improves search engine rankings. This approach, known as "white hat SEO," is more sustainable and aligns with search engine guidelines.