platformszemléletet

Platformszemlélet is a Hungarian term that translates to "platform approach" or "platform thinking." It refers to a strategic perspective that emphasizes the creation and utilization of platforms as a core element of business or organizational strategy. This approach views the organization not just as a provider of products or services, but as an enabler of interactions and value creation for a network of users, developers, or partners.

The core idea behind platformszemlélet is to foster an ecosystem where external actors can build upon, contribute to, or leverage the central platform. This can manifest in various forms, such as technology platforms (like app stores or operating systems), marketplace platforms (connecting buyers and sellers), or even community platforms (facilitating communication and collaboration). By opening up the platform, organizations can achieve significant network effects, leading to rapid growth, increased innovation, and a broader reach than a traditional linear business model would allow.

Key characteristics of platformszemlélet include a focus on facilitating external value creation, establishing clear governance rules, and investing in the infrastructure and tools necessary for ecosystem participants. This strategic shift often involves a change in organizational culture, moving from a product-centric mindset to one that prioritizes ecosystem orchestration and community building. Ultimately, platformszemlélet aims to create a self-sustaining and growing network of participants that collectively generate more value than the platform owner could alone.