piiramisation

Piiramisation is a term that has emerged in certain online communities to describe a specific phenomenon related to information consumption and online discourse. It refers to the process of individual users selectively focusing on and amplifying, or "pirating" and "mass-producing" in a metaphorical sense, specific pieces of information, often originating from a particular source or community, and then disseminating them widely within their own social circles or platforms. This selective amplification can lead to a skewed perception of reality or a particular issue, as the chosen information is often decontextualized, oversimplified, or presented without acknowledging alternative viewpoints.

The term itself is a portmanteau, combining "pirate" and "amalgamation," suggesting the act of taking and then merging or recombining information. It is often associated with the spread of memes, viral content, and sometimes, misinformation or propaganda. When piiramisation occurs, a particular idea or piece of data can gain significant traction and influence, even if its original context or validity is questionable. This can create echo chambers or filter bubbles where individuals are primarily exposed to information that confirms their existing beliefs, further reinforcing the piiramised content. Understanding piiramisation is important for critically evaluating the flow of information online and for recognizing how certain narratives can gain disproportionate influence.