personligare

Personligare is a Swedish adjective form meaning "more personal" or "more personalized." It is the comparative form of the adjective personlig (personal), and is used to describe something that is tailored to an individual or that has a warmer, more intimate tone.

Etymology and form: In Swedish, many adjectives ending in -lig form their comparative with the suffix -ligare. Thus, personlig becomes personligare. The word is widely understood in Swedish-speaking contexts and can convey both a personally tailored quality and a more personal manner of presentation.

Usage: The term is common in marketing, media, and everyday language when describing a heightened level of personalization or individualized attention. It can refer to a product, service, or communication style that better reflects an individual’s preferences or character, as in personalized recommendations or a more personligare approach to customer interaction.

Nuances: In formal writing, some authors may prefer the construction mer personlig rather than the -ligare form. Both are grammatical, but they carry slightly different tonal qualities: -ligare tends to be more natural in contemporary speech and marketing, while mer personlig can read as more formal or neutral.

See also: personlig, personlighet, personalisering.