personalezuar

Personalezuar is a term used in speculative online discourse to describe a type of digital persona that blends intimate, personal storytelling with ardent advocacy for a cause. In this framework, individuals foreground their own experiences to anchor moral claims, often weaving narratives with online activism tactics such as calls to action and emotional appeal.

Etymology: The coinage fuses 'personal' with a constructed suffix '-zuar' intended to evoke zeal or fervor. The term is attributed to early 21st‑century discussions about identity performance on social media, though it has not achieved formal recognition in linguistics.

Characteristics: Personalezuar typically relies on first‑person narratives, selective memory, and rhetorical devices that emphasize authenticity. It often employs stylized imagery, consistent posting patterns, and structured episodic stories to mobilize support. Critics note that it can blur lines between personal disclosure and public persuasion, potentially reducing space for counterarguments.

Usage and interpretation: Within speculative case studies and fiction, personalezuar is used to examine how personal experience can be leveraged to persuade audiences. Proponents argue it makes issues relatable; detractors warn it may privilege anecdote over evidence and contribute to performative activism.

Related concepts include performative activism, online persona, and narrative persuasion.