pemesan

Pemesan is an Indonesian term used to refer to the person or entity that places an order for goods or services. The noun is formed from pesan, meaning to order or to message, with the affixes pe- and -an to denote the doer of the action. The pemesan is the customer or client who initiates procurement, reservation, or service requests, and who typically provides required details such as specifications, quantities, delivery times, and contact information. In contracting and procurement, the pemesan may issue a purchase order or requisition that binds the supplier to deliver under agreed terms. The role can be filled by an individual or by an organization.

Pemesan is not necessarily synonymous with pembeli (buyer). While a pemesan initiates the order, the actual transfer of ownership or payment may involve other parties. In hospitality or ticketing contexts, the pemesan is the person who makes the booking, sometimes one person for the reservation and another for payment. In service industries, the pemesan's responsibilities include ensuring the accuracy of data, confirming requirements, and authorizing expenses.

Etymology: from pesan meaning to order, with pe- and -an forming an agent noun. The term is widely understood in administration, procurement, logistics, and customer service contexts.