orientované

Orientované is a Czech adjective and past participle formed from the verb orientovat (to orient). It denotes that something has a defined orientation, focus, or goal. The term is widely used in business, marketing, urban planning, education, and social sciences to describe strategies, products, organizations, or research that are tailored toward a particular audience, market, or objective. Examples include ekonomika orientovaná na vývoz (export-oriented economy), firma orientovaná na zákazníka (customer-oriented company), and výzkum orientovaný na udržitelný rozvoj (research oriented toward sustainable development).

Etymology and grammar: The root orient- comes from the noun orient (east, direction), which ultimately derives from Latin oriens and French orienter. In Czech, orientovat as a verb means to orient, align, or direct, and orientované operates as its past passive participle used as an attributive adjective. The form agrees with the noun it modifies: orientovaný (masc. singular), orientovaná (fem. singular), orientované (neut. singular or plurals of feminine/masculine). In common usage, it appears before a noun (orientované projekty, orientované hospodářství) or after a copula (projekty jsou orientované na děti).

Usage notes: The expression is standard in phrases such as orientované na uživatele or orientované na zákazníky. It conveys a sense of purposeful alignment toward a defined goal, audience, or context, and it is closely related to the noun orientace (orientation) and the verb orientovat (to orient).

See also: orientace, orientovat.