omnikanaltilnærming
An omnikanaltilnærming, or omnichannel approach, refers to a strategy that aims to provide customers with a seamless and integrated experience across all available channels and touchpoints. This means that a customer's journey, whether it begins online, in-store, via mobile app, or through social media, should be consistent and fluid. The core idea is to connect these various channels so that they work together cohesively, rather than as separate entities.
In an omnichannel model, customer data and interactions are shared across all platforms. For example, if a
The goal of an omnikanaltilnærming is to enhance the customer experience, increase customer loyalty, and ultimately