omnikanalstrategi
An omnikanalstrategi, or omnichannel strategy, is a business approach focused on providing a seamless and integrated customer experience across all available channels and touchpoints. This strategy recognizes that customers interact with a brand through various means, such as physical stores, websites, mobile apps, social media, email, and customer service calls. The core principle of an omnikanalstrategi is to ensure that the customer journey is consistent and cohesive, regardless of which channel they use or how they switch between them.
Unlike a multichannel strategy, which simply offers multiple channels, an omnikanalstrategi aims to connect these channels.
The goal of an omnikanalstrategi is to enhance customer satisfaction, build loyalty, and ultimately drive sales