obei

Obey is a French brand founded in 1989 by artist Shepard Fairey, Thierry Bazin, and Dave Ortiz. It began as a sticker campaign featuring Fairey's iconic "Andre the Giant Has a Posse" image, which evolved into the "Obey Giant" artwork. The brand's aesthetic is rooted in street art, propaganda, and counterculture, often incorporating bold graphics, strong typography, and social commentary. Obey Clothing was established to further disseminate Fairey's artistic vision and messages, expanding beyond stickers and posters to apparel.

The clothing line features a range of items including t-shirts, hoodies, jackets, and accessories. Designs frequently draw inspiration from political activism, protest movements, and pop culture. Many pieces incorporate Fairey's signature stencil-like graphics and thought-provoking slogans. The brand aims to encourage critical thinking and awareness among its wearers and the public. Obey has collaborated with various artists and organizations, further cementing its connection to the art and activism communities. While known for its distinctive style, Obey also emphasizes sustainability and ethical production practices in its manufacturing processes. The brand maintains a global presence through its retail stores and online distribution.