nyomásonkénti
Nyomásonkénti is a Hungarian term that translates to "per impression" or "per view" in English. It refers to a pricing model used in advertising, particularly in digital marketing, where advertisers pay a fee each time their advertisement is displayed to a user. This model is distinct from click-based pricing (cost per click or CPC), where payment is only incurred when a user actively clicks on the ad.
The cost per impression (CPM) is calculated by dividing the total cost of the advertising campaign by
Advertisers often utilize the nyomásonkénti model for brand awareness campaigns, aiming to expose their message to