mõjutatav

Mõjutatav is an Estonian adjective meaning "susceptible to influence" or "impressionable." It describes a person, group, or system that can be swayed by external factors such as information, opinions, advertising, or social pressure.

Etymology and form: The word is derived from the verb mõjutama (to influence) with the participial suffix -atav, yielding mõjutatav meaning "capable of being influenced." The related noun mõjutatavus denotes susceptibility, while mõjutamatu means immune or not easily influenced.

Usage: In psychology and sociology, mõjutatav describes susceptibility to persuasion or social norms. In media studies and marketing, it characterizes how audiences or consumers can be swayed by messages. Common collocations include "mõjutatav sotsiaalse surve all" (under social pressure) and "mõjutatavus" (susceptibility). The term is generally neutral, but its tone can be evaluative depending on context, such as discussions of manipulation or propaganda.

See also: mõjutus, mõjutamine, mõjutatavus, mõjukus.