monikult

Monikult refers to a specific type of artistic and cultural phenomenon that emerged in the early 21st century. It is characterized by a deliberate and often critical engagement with the concept of monoculture, the idea that a single, dominant culture is pervasive and influences various aspects of society. Artists and creators associated with monikult often explore themes of globalization, mass media, consumerism, and the homogenization of cultural experiences. The term itself suggests a blend of "monoculture" and "cult," implying both a widespread cultural influence and a dedicated, often niche, following.

Practitioners of monikult may utilize a range of media, including visual art, music, literature, and digital art. Their work frequently dissects and reinterprets existing cultural artifacts, trends, and narratives, aiming to expose underlying power structures or the absurdity of contemporary cultural norms. This approach can involve irony, pastiche, and appropriation as key artistic strategies. The reception of monikult can be varied, with some audiences finding it insightful and thought-provoking, while others may perceive it as overly academic or detached. The movement's impact lies in its ability to provoke discussion about the nature of culture in an increasingly interconnected world.