mobiilimyynti

Mobiilimyynti refers to the process of selling products or services through mobile devices such as smartphones and tablets. This broad category encompasses a variety of sales channels and strategies that leverage the unique capabilities of mobile technology.

One prominent form of mobiilimyynti is m-commerce, which is essentially e-commerce conducted on a mobile device. This includes online shopping through mobile websites, dedicated mobile applications (apps), and mobile payment systems. Consumers can browse, select, and purchase goods and services from anywhere with an internet connection.

Another aspect of mobiilimyynti involves location-based services. Businesses can use a customer's location to send targeted offers, advertisements, or notifications, encouraging immediate purchases. This can be particularly effective for brick-and-mortar stores looking to drive foot traffic or for service providers offering on-demand assistance.

Social media platforms also play a significant role in mobiilimyynti. Many platforms now offer integrated shopping features, allowing users to discover and purchase products directly within the app. Influencer marketing, where individuals promote products to their mobile-following audience, is another common tactic.

The rise of QR codes has also facilitated mobiilimyynti by providing a quick and easy way to link physical products or advertisements to online stores or promotional pages accessible via mobile devices.

In essence, mobiilimyynti capitalizes on the ubiquity and personal nature of mobile devices to create convenient, personalized, and often impulse-driven purchasing opportunities for consumers, while offering businesses new avenues to reach and engage with their target markets.