metonyymiasta
Metonymy is a figure of speech in which a thing or concept is referred to not by its own name, but by the name of something closely associated with that thing or concept. It is a form of figurative language that relies on the substitution of a related term for the actual term. This substitution is not based on similarity, as in metaphor, but on contiguity or association.
Common examples of metonymy include using "the White House" to refer to the President or the executive
The effect of metonymy is to simplify expression and to draw attention to a particular aspect of