metonimikus
Metonimikus is a term used in linguistics and literary studies to describe a figure of speech where a word or phrase is substituted for another with which it is closely associated. This association is not one of similarity, as in metaphor, but rather one of contiguity or a related concept. It's a shift in meaning based on a connection rather than a likeness.
There are several common types of metonymy. One frequent example is using the container for the thing
Furthermore, metonymy can involve using a characteristic for the thing itself, such as calling a wealthy person