metatitler

Metatitler, or meta title, is the title tag of an HTML document. It specifies the page’s title and is displayed in browser tabs and as the clickable headline in search engine results. A well-crafted metatitler helps users understand the page content and signals relevance to search engines.

Metatitler is placed within the head section of a webpage. Each page should have a unique metatitler that accurately summarizes its content and, where appropriate, includes the main keyword or brand name.

Best practice generally targets a length of about 50–60 characters, with a practical upper limit around 70 for non-Latin scripts. Titles should be descriptive, readable, and free of misleading claims; separators such as a hyphen or vertical bar help readability. Avoid all-caps and keyword stuffing.

Metatitler influences click-through rate and perceived relevance more than it directly changes rankings. Search engines use titles to understand page topic, and users base their decisions on clarity and appeal of the title in search results.

Common issues include duplicate titles, over-optimization, and titles that do not reflect page content. Ensure each page has a unique, accurate title. In dynamic sites, automate title generation with page templates that include page type, topic, and brand where appropriate.

Metatitler is distinct from the meta description, which provides a brief summary shown under the title in search results. Both elements should align with page content for a cohesive snippet.