metaphorisia

Metaphorisia is a neologism used to describe a prevalent tendency to interpret, organize, or communicate ideas primarily through metaphorical language. The term characterizes situations in which figurative expressions are not merely stylistic flourishes but shape perception, reasoning, and decision-making. It is often invoked in analyses of discourse where metaphor influences interpretation beyond literal meaning.

In practice, metaphorisia appears across literature, journalism, policy debates, marketing, and everyday conversation. Examples include framing economic processes as "bubbles" or "engines," public health as "wars" on disease, and institutions as "bodies" or "ecosystems." Proponents argue that metaphor can make complex subjects accessible, reveal underlying structures of thought, and aid memory. Scholars and commentators use the term to highlight how dominant metaphors channel attention and prioritize certain solutions while marginalizing others.

Critics of metaphorisia caution that overreliance on metaphors can obscure facts, entrench biases, and limit alternative framings. They note that metaphorical frames can carry implicit values or causal assumptions that may go unexamined. The concept relates to fields such as cognitive linguistics, rhetorical studies, and discourse analysis, particularly to work on metaphorical framing and conceptual metaphors. As a descriptive label rather than a formal scientific construct, metaphorisia serves as a shorthand for discussing the cognitive and social effects of pervasive metaphor use.