memecentric
Memecentric is an adjective describing a concentration on memes as central units of meaning, communication, or analysis. In discourse, a memecentric approach treats memes not merely as jokes but as carriers of cultural information that influence attention, perception, and behavior. It is used to describe content strategies, research frameworks, or community practices that foreground memes.
The term draws on memetics, the interdisciplinary study of how memes propagate, originally proposed by Richard
In practice, memecentric contexts include meme-driven marketing campaigns, where memes drive engagement and brand voice; curated
Critics argue that memecentric approaches can oversimplify complex issues, promote sensationalism, and contribute to information distortion
Related terms include memetics, meme culture, meme economy, and platform-centric analysis of digital culture.