mellandagsreor

Mellandagsreor, a Swedish term, translates to "in-between days sales." These are post-Christmas sales that take place in Sweden during the period between Christmas Day and New Year's Day. The tradition has become a significant shopping event, much like Black Friday or Boxing Day sales in other countries.

The timing of mellandagsreor is strategic. Following the intense gift-buying period of Christmas, retailers offer substantial discounts to clear out inventory and attract consumers looking for bargains. This period is a popular time for shoppers to purchase items they may have received as gifts but wish to exchange, or to buy items they were hoping to receive for themselves at a reduced price.

The sales typically begin on December 26th, St. Stephen's Day, although some retailers may start their promotions a day or two earlier. Stores, both physical and online, participate extensively in mellandagsreor, offering discounts on a wide range of products including clothing, electronics, home goods, and more. The event is a key part of the Swedish retail calendar, contributing to a significant portion of annual sales for many businesses. Consumers often plan their shopping trips in advance, anticipating the deep discounts that will be available during this specific window.