mediakokonaisuutta
Mediakokonaisuus refers to a comprehensive or holistic approach to media, encompassing all the various platforms, channels, and content formats that an organization or individual utilizes. It signifies a strategic integration of different media elements to achieve a unified message or objective. This can involve the coordination of traditional media such as print and broadcast with digital media like social media, websites, and mobile applications.
The concept of mediakokonaisuus emphasizes the synergy between different media forms. Instead of treating each medium
Implementing a mediakokonaisuus requires careful planning and execution. It involves understanding the target audience, identifying the