Mediakokonaisuus

Mediakokonaisuus is a Finnish term that translates to "media entity" or "media conglomerate." It refers to a large corporation or group that owns and controls a diverse portfolio of media outlets and related businesses. These can include television and radio stations, newspapers, magazines, publishing houses, film production companies, digital media platforms, and sometimes even telecommunications or internet service providers.

The primary characteristic of a mediakokonaisuus is its scale and the breadth of its media holdings. Such entities often operate across multiple platforms and geographical regions, aiming for synergy and cross-promotion between their various assets. This consolidation of media ownership can lead to significant influence over public discourse and the information landscape.

Critics of mediakokonaisuudet often raise concerns about media concentration, arguing that it can limit the diversity of viewpoints and potentially lead to a homogenization of news and entertainment content. They may also worry about the impact on journalistic independence and the potential for these large corporations to prioritize profit over public interest.

Conversely, proponents might argue that mediakokonaisuudet can achieve economies of scale, enabling them to invest in high-quality content and innovative technologies that smaller, independent outlets might not be able to afford. They may also highlight the efficiency and reach that such consolidated entities can offer in terms of content distribution. The term is most commonly used in discussions about the Finnish media market and its major players.