mediakehyksissä

Mediakehyksissä is a Finnish term that translates to "in media frames" or "within media frames." It refers to the concept of how media, through its selection, presentation, and emphasis of certain aspects of a story or issue, shapes the audience's understanding and interpretation. This framing process influences what information is considered important, how it is understood, and what conclusions people draw.

Media frames are not necessarily deliberate attempts at manipulation, but rather inherent consequences of the journalistic process. Journalists must make choices about what to include, what to exclude, and how to present information to make it understandable and engaging for their audience. These choices can be influenced by factors such as the outlet's editorial policies, the perceived interests of the audience, and the available resources.

For example, a news story about a political protest could be framed in various ways. It might be framed as a public expression of democratic rights, focusing on the protesters' grievances and demands. Alternatively, it could be framed as a disruption of public order, emphasizing traffic jams and potential violence. The chosen frame significantly impacts how the audience perceives the protest and its participants.

Understanding media framing is crucial for media literacy. By recognizing that media messages are framed, audiences can become more critical consumers of information, questioning the underlying assumptions and potential biases in news reports. This awareness allows for a more nuanced and informed understanding of complex issues.