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A media franchise is a collection of related media in which a fictional universe is established. It is typically a work of fiction, such as a film or television series, that has been broadcast or otherwise distributed, and is then the basis for derivative works. These derivative works can include books, comic books, video games, toys, and other merchandise. The term media franchise is often used interchangeably with multimedia franchise.

The concept of media franchising originated in the early days of cinema and television. Early examples include characters like Mickey Mouse and Superman, who appeared in multiple films, cartoons, and comic books. As the entertainment industry grew, so did the practice of media franchising. Companies recognized the potential for extending their intellectual property across various media platforms, thereby increasing revenue and brand recognition.

Key elements of a successful media franchise often include a compelling narrative, memorable characters, and a distinct fictional world that audiences can engage with. The expansion into different media allows for deeper exploration of the established universe and provides multiple entry points for new fans. Merchandise plays a significant role, acting as a consistent revenue stream and a tangible connection for consumers to the franchise. The ongoing development and expansion of a media franchise is crucial for its longevity and continued popularity. This can involve creating sequels, prequels, spin-offs, or even reboots to keep the content fresh and attract new audiences while satisfying existing fans.