mediaervaring

Mediaervaring, in Dutch, refers to the subjective perception and experience of consuming media content. It encompasses how a person feels, thinks, and engages while using media across platforms such as television, radio, streaming services, websites, and games. It differs from objective metrics (reach, duration, clicks) by focusing on personal interpretation, emotional response, attention, memory, and immersion.

Key dimensions include affective response (pleasure, surprise, frustration), cognitive processing (comprehension, recall), engagement and flow, immersion and sense of presence, perceived realism, and usability and accessibility. Contextual factors include device characteristics, environment, social setting, purpose, and expectations. Content characteristics such as narrative quality, pacing, interactivity, personalization, and audiovisual quality influence mediaervaring.

Measurement and research approaches include self-report scales, experience sampling, diaries, and experiments; physiological measures such as heart rate, skin conductance, and EEG; and behavioral metrics like dwell time and interaction patterns. Validity concerns include social desirability, recall bias, and cross-cultural differences across platforms.

Applications of mediaervaring span improving user satisfaction, memory encoding, and attitude formation; informing the design of media interfaces, content strategies, and educational tools; and supporting media literacy initiatives and policy discussions.