mediaervaring
Mediaervaring, in Dutch, refers to the subjective perception and experience of consuming media content. It encompasses how a person feels, thinks, and engages while using media across platforms such as television, radio, streaming services, websites, and games. It differs from objective metrics (reach, duration, clicks) by focusing on personal interpretation, emotional response, attention, memory, and immersion.
Key dimensions include affective response (pleasure, surprise, frustration), cognitive processing (comprehension, recall), engagement and flow, immersion
Measurement and research approaches include self-report scales, experience sampling, diaries, and experiments; physiological measures such as
Applications of mediaervaring span improving user satisfaction, memory encoding, and attitude formation; informing the design of