masskommunikatsiooni
Masskommunikatsiooni, often translated as mass communication, refers to the process of creating and transmitting information, ideas, and entertainment to a large, diverse audience through various media channels. This process involves a sender, a message, a medium, and a receiver. The sender, typically an organization or individual, crafts a message intended for widespread dissemination. The medium serves as the channel through which the message travels, which can include print (newspapers, magazines), broadcast (radio, television), and digital platforms (internet, social media). The receivers constitute the mass audience, who interpret and respond to the message.
The primary function of masskommunikatsiooni is to inform, educate, persuade, and entertain. It plays a crucial