masové

Masové is an adjective used in Czech and Slovak to denote mass, large-scale, or wide-audience scope. It is employed to describe phenomena, production, media, culture and other quantities or qualities that are intended for or distributed to a large number of people. The term serves as a productive prefix in many compound nouns and phrases, signaling something designed for broad reach or bulk quantity.

Common uses include masová produkce (mass production), masová média or masová média (mass media), masová kultura (mass culture), and masový turismus or masový turizmus (mass tourism). In both languages the adjective agrees with the gender and number of the noun it modifies, so forms vary (masový, masová, masové, etc.) depending on the noun’s gender and plurality.

Etymologically, masové derives from a stem used to convey largescale or collective meaning, and it is widely utilized across many domains to distinguish widespread or bulk characteristics from more specialized or niche contexts.

See also:

- Mass media

- Mass production

- Mass culture

- Mass tourism

Note: While the meaning is closely related across Czech and Slovak, usage and exact inflection follow the rules of each language. Masové is a common, widely understood term in both linguistic communities for describing large-scale, broad-reaching phenomena.