markkinaviranomainen

A markkinaviranomainen is a regulatory authority responsible for overseeing and enforcing competition law and consumer protection within a specific market or jurisdiction. In Finland, the primary markkinaviranomainen is the Finnish Competition and Consumer Authority (Kilpailu- ja kuluttajavirasto, KKV). This authority plays a crucial role in ensuring fair competition among businesses and protecting consumers from unfair or deceptive practices.

The responsibilities of a markkinaviranomainen typically include investigating anti-competitive agreements, such as cartels and price-fixing. They also monitor mergers and acquisitions to prevent market concentration that could harm competition. Furthermore, they enforce regulations related to consumer rights, addressing issues like misleading advertising, unfair contract terms, and product safety. The authority has the power to impose sanctions, such as fines, on businesses that violate these regulations.

The ultimate goal of a markkinaviranomainen is to foster a well-functioning marketplace that benefits both businesses and consumers. By ensuring fair competition, they encourage innovation and efficiency. By protecting consumers, they build trust and confidence in the market. The KKV, as the Finnish markkinaviranomainen, works to achieve these objectives through its investigative, supervisory, and enforcement activities.