markaðsefnis
Markaðsefni is an Icelandic term that translates directly to "market material" or "marketing material." It encompasses any and all items used by a business or organization to promote its products, services, or brand. This can include a wide range of physical and digital assets designed to attract, inform, and persuade potential customers.
Examples of markaðsefni are diverse and depend heavily on the nature of the business and its target
The primary purpose of markaðsefni is to communicate a compelling message about what is being offered. It