madetargeting

Made targeting refers to a specific practice within marketing and advertising. It describes the act of creating and delivering advertisements or marketing messages that are specifically tailored to a very narrow and defined audience segment. This is in contrast to mass marketing, which aims to reach the broadest possible audience. Made targeting relies heavily on data and analytics to understand the characteristics, preferences, and behaviors of these specific segments.

The objective of made targeting is to increase the relevance and effectiveness of marketing campaigns. By understanding who the target audience is, marketers can craft messages and select channels that are more likely to resonate with them. This can lead to higher engagement rates, better conversion rates, and a more efficient use of advertising budgets. The concept is closely linked to micro-segmentation and personalization in marketing strategies.

Tools and technologies used in made targeting include customer relationship management (CRM) systems, data management platforms (DMPs), and various advertising platforms that allow for detailed audience selection. These tools help marketers gather, analyze, and act upon data related to demographics, interests, online behavior, purchase history, and more. The ultimate goal is to deliver the right message to the right person at the right time through the most appropriate channel.